Collingwood to invest big in Bodyflow electro-system
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April 16, 2009 12:00am
COLLINGWOOD is about to take the use of electro-stimulation technology in the AFL to new heights.
The Magpies will use the Bodyflow product, which helps players recover faster from muscle fatigue by stimulating the muscle system.
Other clubs are trialling two or three portable devices, but it is believed Collingwood has agreed to buy 25.
Given each device is valued at almost $4000, the Magpies are investing about $100,000 in a bid to gain an edge on the opposition.
Every player in the senior squad will have access to a unit, about three times the size of a mobile phone.
Electrodes are applied to muscles in 20-minute phases, using a frequency devised by the French inventor of the product.
Bodyflow helps flush out toxins and other byproducts resulting from exercise, according to company chief executive Joe Di Santo.
Collingwood tested the product on its pre-season camp to Arizona in the US.
Half of the touring party used Bodyflow and the other half went without. It is believed the performance of the players using Bodyflow was significantly better.
It was enough for Collingwood to follow the lead of NRL club Melbourne Storm and make the significant investment in the product.
Bodyflow claims it can speed up recovery by 24-48 hours.
It is considered particularly effective for long flights after interstate games.
On a flight to Perth, a player would typically hook up to his unit for three 20-minute sessions.
The units can also be used at halftime in games, reducing muscle fatigue and helping players to run out matches.
Some clubs have already used Bodyflow during breaks.
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Bodyflow is used in 20-minute phases.
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Have Your Say
Latest Comments:
This could be one of the funniest feedbacks I've read. It's an absolute waste of money. We does everyone have to over analyse things??? Surely Mickey Mouse is on his last legs with a win/loss ratio of around 50% after 10 years. Who else would get a 10 year gig with no results? Probably Wallace...! I laugh everytime I see Maxwell, as captain he wouldn't get a game at most afl clubs. He's more concerned about proving he's not a dweeb than getting the footy.
Posted by: Stimuluspackage of bollywood 9:19pm April 16, 2009
Collingwood supporters would know this equipment as a Taser.
Posted by: D Watt of Here 2:33pm April 16, 2009
Didnt Jack Nicolson get shock theropy in One flew over the cuckoos nest? Give it a go pies fans. We wont notice any difference. Carlton fans can use it too. It might stop em crying.
Posted by: Dave of 2:26pm April 16, 2009
Seems like a lot of the negative comments about this story are because of Collingwoods strong financial situation as a club. Dont forget, jealousy is a curse !!!!!! I do agree on one thing though. They need to start getting some more victories on the ground.
Posted by: Mark Saddington of Perth 1:40pm April 16, 2009
$100K would get a lot of dental work for their supporters ........... good use of club funds, next they will be buying up pubs ...... oops ............ been there done that ..........
Posted by: stuart of Punt Road 1:14pm April 16, 2009
I agree with all here.Who cares? The AFL(and supporters) beleive Collingwood are the Man U of the comp,and this little sagga is supposed to make them leaders in fitness technology? Reality check.. One flag in 20 years does not make you a powerhouse in the AFL!!!
Posted by: Symon of Berriedale 12:51pm April 16, 2009
Please!!!! typical of body flow to state that the pies are going to follow in the footsteps of Melbourne Storm. Little do they know that Melbourne Storm received the devices at no cost!!! Just like every other sporting club or organisation in the country!!! Anothe way for all our CEO's to make a little extra $$$ under the table!!!
Posted by: Matt Stone of Melbourne 12:47pm April 16, 2009
Shocking!!!!!!!
Posted by: U R Kidding of Battery Park 12:10pm April 16, 2009
Why would Collingwood want to tell there compeditors what they are up to??????
Posted by: mark phillips of ferntree gully 10:57am April 16, 2009
Anyhting they can do to win a game !! Maybe they could hand them out to their unofficial fan club to flush out all the bad toxins from their brains, we all know that NO machine is going to win a game of football..
Posted by: Geoff of Warburton 10:53am April 16, 2009
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